loopychew: (Default)
loopychew ([personal profile] loopychew) wrote2009-09-15 02:13 pm
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And this, folks, is why I'm not going to buy or play CoD:MW2, Starcraft II, or Diablo III.

Bobby Kotick: "We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."

If that sounds like it would create a corporate culture that isn't all sunshine and hugs, then it's "mission accomplished" for Kotick. The executive said that he has tried to instill into the company culture "skepticism, pessimism, and fear" of the global economic downturn, adding, "We are very good at keeping people focused on the deep depression."

[identity profile] damienroc.livejournal.com 2009-09-15 03:42 pm (UTC)(link)
In my mental battle between Kotick and Joe Quesada over who's the worst company head for a geek company, Kotick is winning at the moment.